Refreshing the mobile experience for a loyal newspaper audience.

12/2012 - 7/2014

The Wall Street Journal
iOS & Android Apps

With very few changes since its launch in 2010, The Wall Street Journal iOS app was long overdue for an update. During the extensive redesign process, we proposed completely overhauling the navigation to give readers a more pleasurable reading experience. Once the iOS app was complete, we updated the Android apps.

MY ROLE
UX Designer (Staff)

INDUSTRY
News

USER INTERVIEWS

Understanding how users read the news on mobile

We worked with a research vendor to conduct a series of user interviews to help us understand users’ perceptions of the app, confirm existing pain points, and discover additional areas that needed improvement. The major takeaway: the print newspaper is the mental model for the digital apps.

"I like to know where everything is, like in the paper."

— WSJ Reader

STICKING TO THE MENTAL MODEL

The app should be as familiar as the newspaper

With the understanding that print is the foundation for our users, I worked to accommodate the mental model of the newspaper as I architected the page flow of the app. I started with high-level flows, and then worked closely with a visual designer to create a high-fidelity prototype for stakeholders.

 

HIGH FIDELITY PROTOTYPE

Proof of concept for stakeholders

I created this interactive prototype so that stakeholders could see (and swipe) the page flow for themselves.

DESIGN SPECIFICATIONS

Designing for Android

Once we completed the iOS app, we adapted it for an Android audience, adhering to Android patterns and guidelines. I created the specs for the third-party build team. (Note: This was before Material Design.)

 

ADDITIONAL PROTOTYPES

Demonstrating functionality and motion

I also created a variety of prototypes to help demonstrate different functionality for stakeholders and developers.