12/2012 - 7/2014
The Wall Street Journal
iOS & Android Apps
With very few changes since its launch in 2010, The Wall Street Journal iOS app was long overdue for an update. During the extensive redesign process, we proposed completely overhauling the navigation to give readers a more pleasurable reading experience. Once the iOS app was complete, we updated the Android apps.
Understanding how users read the news on mobile
We worked with a research vendor to conduct a series of user interviews to help us understand users’ perceptions of the app, confirm existing pain points, and discover additional areas that needed improvement. The major takeaway: the print newspaper is the mental model for the digital apps.
STICKING TO THE MENTAL MODEL
The app should be as familiar as the newspaper
With the understanding that print is the foundation for our users, I worked to accommodate the mental model of the newspaper as I architected the page flow of the app. I started with high-level flows, and then worked closely with a visual designer to create a high-fidelity prototype for stakeholders.